Over 400,000 visitors per year
Working since 25 years in tourism, "Ciao Italy" on the Internet has
built up a strong fame as the leading site for vacation rental properties from all over
the world.
The number of visitors to the site has grown by an average of 10% per month since summer
1996, and is already at the level of 400,000 per year.
Internet Visibility
The principal reason for the large number of visitors to our site is our visibility on the
Internet which ensures that any one looking for a holiday property to rent will find our
site easily on the Internet. Lots of major travel, tourist and sports sites also
have links from their web pages into "Ciao Italy". Finally all our
advertising, PR and marketing material features our web address
(http://www.tasteofitaly.com\bedandbreakfast) which gives direct access straight to our
web site.
Direct Booking - no commissions
Make direct bookings is perhaps the biggest advantage of advertising with "friends
with friends". .
Direct bookings also allow you to check out the people who will be staying in your home.
We do not charge commissions on rentals, and given that many of our advertisers have
received over 10 weeks of bookings with us per year, this makes it very cost-effective.
The property advertisements have been designed to be impressive and easy to read on
screen, but they also print out well. So that everyone can surf the Internet and print out
the advertisements making a personalized brochure of the properties they think would be of
interest and consult other members of the party at another time or place.
On-line advertising
Our succes is also due to our investment in marketing to promote the web site in
Internet magazines.
On-site search facility
The "Ciao Italy" web site is organized by country and region within
each country, so visitors can easily access an index of all the properties in their chosen
location and then view the ones that meet their requirements in terms of type and size of
property. We also have a powerful search facility on our web site. This allows visitors to
specify a particular facility, or type of accommodation, or town or village. The search
facility then provides a list of properties that fulfil those specifications. Finally,
they can also find a particular property advertisement by keying in the property number.
PR Campaigns
We have also undertaken very successful PR campaigns, from the beginning on Internet and
then with each new product and service we have launched.
It works!
The best reason of all to advertise with "Ciao Italy" on the Internet
is that it works and a proof of it is that over 80% of our advertisers have renewed
their application, happy for the result they had.