The standard page of advertising is about the size of
an A4 printed sheet with one or two colour photographs, subtitle, kind of accommodation,
and other information taken from the Property Details Form, including advertiser's
telephone, fax and E-mail address if available.
As well as the second photo on your standard page, you
can offer an addictional page with extra photos or graphics to show other sides of your
property: interior, terrace, view, etc. You can also add up to 400 extra
words with further details of the property, the sites around, your booking conditions,
etc.
E-mail forwarding to fax
or to post
Having an E-mail address can absolutely improve the
success to the advertisements on our site. That's why, if you do not have your own E-mail
address we offer you a service that lets Internet users send an initial inquiry for you to
us by E-mail. We then forward that message to your fax machine, or we print it out and
send it to you by post. We are not able to reply by E-mail for you, but we provide a
standard form which ensures that the sender includes their telephone, fax or snail mail
address for you to get back to them to arrange bookings. The cost of the E-mail sending
service is L. 12.000 for 3 months for private owners in Europe. There is a premium for
agents. Advertisers who tested this service for us received up to 4 inquiries a week!
"Late Availability" is a very successful
service which permits to get last-minute bookings. Internet users decide the week they
want to take a holiday, and view a listing by country of the properties that are available
that week, together with eventual price reductions.
There are now two late availability seasons - from the
beginning of May to the end of October for summer properties, and from Christmas to
Easter for ski and winter sun properties. As well as showing the actual
availability for your property, you can also indicate that you offer short breaks for
Spring and Autumn, and any last minute price changes.
Direct address is a new service that gives you your
own unique web address, which you can feature in your brochure and other advertising
material. It allows people to go direct to your property on the "friends with
friends" Internet site, by typing your direct address into their Internet browser.
All addresses will start "www.tasteofitaly.com\bedandbreakfast". You can choose
up to ten extra characters that will uniquely identify your page. So your address would be
"www.tasteofitaly.com\bedandbreakfast".yourname". All letters will be in
lower case, without spaces. There is a one-off set up charge of USD 15 (before VAT)
Ski Front Page Index
Our special Ski Front Page Index features catered and
self-catering ski chalets and apartments in Europe and North America. There are links to
other ski-related Internet sites such as resort facilities and snow reports.
Winter and Summer advertising
Advertising your ski chalet for 12 months, you can also give details of the summer
facilities in the resort, which will also be listed in the main geographical index. So you
will get bookings for both the ski season and the summer season, all year round
Golf Front Page Index
This is where Internet users go to for information
about golfing holidays - often off season. Your property can be included in this special
Golf Front Page Feature. In up to 120 words, you can include any particular information
such as:
To advertise your property in the Golf Index just
include these details on your Property Details
Form.
Several of our advertisers who are selling their
holiday home asked us if we would advertise them on the Internet. So we will launch a
special web site for holiday property sales. The site is called Villas - http://www.villas.com. It is designed in a similar
format and marketed in the same way as our highly successful "friends with
friends" advertising pages. The Villas advertisements show different details about
your property, and therefore need a special application form. So if you wish to sell your
holiday home, please call or E-mail and ask us for a
VillaSales advertisers pack.
Links to other web sites
We will no longer provide links from a page to an
advertiser's own web site or to any other commercial sites and this for three principal
reasons:
- Traffic is lost from our site, to the detriment of our
other advertisers.
- We have no control over the quality or content of other
sites. Sites can move or go off line without our knowledge - "dead links"
reflect badly on the quality of the "Ciao Italy" site. Sites which
start with details of one property or with simple tourist information, often add details
of other properties. This is to the detriment to our "Ciao Italy"'
other advertisers.
- Advertisers with links to their own web sites can no
longer track that inquiries originate from "Ciao Italy" via the link.
This has led advertisers to seriously underestimate the value of advertising with
"Ciao Italy".
We advise you to give your own web address as part of
your reply to any e-mail message you receive from your page on "friends with
friends" site.
We reserve the right to refuse to link to any web site and to remove any link at any time,
at our unique discretion.